Neela Sapana

Hindi (नीले सपना): Blue Dream

Tamil Nadu, India

Fighting the plastic pollution crisis in the city of Chennai

807,784

kgs of plastic waste removed

8

waste workers formally employed

Ocean-bound

rePurpose Global Impact Framework in action at Anmol Kinara

Chennai is one of India's biggest cities - the metropolitan area is home to 11 million people. Without formal waste management in much of the city, plastic pollution is taking over: overflowing landfills and ocean-bound plastic waste are rampant, and plastic now covers the famous Marina Beach - the world’s second longest urban beach.

1. Baseline

Limited collection and worker exploitation

In the Udupi district, only 1% of plastic waste is collected.
Waste management systems in the villages surrounding Udupi - a coastal city - are vastly under-resourced

2. Additionality

New collection systems to prevent ocean plastic

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3. Solution

Solution for Project Anmol Kinara

Increase collection rates
Management of recovered plastics

4. Evaluation

3 third-party audits since 2022

The project has had 3 third-party audits since 2022. No critical gaps have been found, and it has been documented that the impact partner has improved on its documentation and on-ground work.

Impact Beyond Plastic Recovery

Waste Warrior - Asha Moolya

Asha Moolya, once burdened by the long hours and limited staff at Solid Liquid Resource Management (SLRM) in the Nitte Grama panchayat, found a lifeline when she decided to join Project Anmol Kinara in Udupi. Her previous job had her working long hours with no holidays which often resulted in spending limited time with her family.  After joining rePurpose Global’s Project Anmol Kinara she had the opportunity to find a job with reasonable hours allowing her to balance work and family. “My role [with the project] has given me a chance to earn more money to support my husband and improve our quality of life while also being able to spend more quality time with my family.”

Impact Guaranteed with rePurpose Global’s Proprietary Technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification.  

Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.  

reTrace™ makes all impact data readily available for regular third-party audits.