Pavitra Parvat

Hindi (पवित्र पर्वत): Hallowed Hills

Uttarakhand, India

Protecting the foothills of the Himalayas from plastic pollution

210,074

kgs of plastic waste removed

29

waste workers formally employed

Nature-bound

rePurpose Global Impact Framework in action at Anmol Kinara

The city of Dehradun is housed at the foothills of the great Himalayan mountain ranges. The challenging terrain and remoteness of villages meant that no waste management systems had previously been established. Over the last few decades, its formerly-pristine environment has been devastated by plastic pollution - contaminating forests, ravines, and valleys.

1. Baseline

Limited collection and worker exploitation

In the Udupi district, only 1% of plastic waste is collected.
Waste management systems in the villages surrounding Udupi - a coastal city - are vastly under-resourced

2. Additionality

New collection systems to prevent ocean plastic

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3. Solution

Solution for Project Anmol Kinara

Increase collection rates
Management of recovered plastics

4. Evaluation

3 third-party audits since 2022

The project has had 3 third-party audits since 2022. No critical gaps have been found, and it has been documented that the impact partner has improved on its documentation and on-ground work.

Impact Beyond Plastic Recovery

Waste Warrior - Asha Moolya

Asha Moolya, once burdened by the long hours and limited staff at Solid Liquid Resource Management (SLRM) in the Nitte Grama panchayat, found a lifeline when she decided to join Project Anmol Kinara in Udupi. Her previous job had her working long hours with no holidays which often resulted in spending limited time with her family.  After joining rePurpose Global’s Project Anmol Kinara she had the opportunity to find a job with reasonable hours allowing her to balance work and family. “My role [with the project] has given me a chance to earn more money to support my husband and improve our quality of life while also being able to spend more quality time with my family.”

Impact Guaranteed with rePurpose Global’s Proprietary Technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification.  

Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.  

reTrace™ makes all impact data readily available for regular third-party audits.